Privacy policy

DORADO Privacy Policy

Last updated: October 18, 2026

This Privacy Policy (the “Policy”) describes how DORADO (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.dorado.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
• "Session recording" tools, such as Microsoft Clarity, record how you use the Site, such as clicks, scrolling and the pages you view, including what appears on those pages, such as the items and personalization shown in your cart.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

We may also use advertising pixels and tracking technologies provided by partners such as Meta, TikTok, Klaviyo, Google, Microsoft and Snap to measure campaign performance and deliver personalized ads. You can opt out of personalized ads through your browser settings or platform preferences.

 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

You can opt out of targeted advertising by also visiting various platforms' opt-out pages.

Sharing your information with advertising partners in this way may be considered a “sale” or “sharing” of personal information, or targeted advertising, under certain U.S. state privacy laws. You can opt out at any time by using the “Your privacy choices” link in our website footer.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information where required by law.

YOUR RIGHTS

U.S. State Privacy Rights: Depending on the state where you live, including California, you may have the right to:
- Know and access the personal information we collect about you, and receive a copy in a portable format;
- Correct inaccurate personal information;
- Delete personal information we collected from you;
- Opt out of the sale or sharing of your personal information, and of targeted advertising; and
- Not receive discriminatory treatment for exercising any of these rights.

How to submit a request: To opt out of sale, sharing, or targeted advertising, use the "Your privacy choices" link in our website footer or enable Global Privacy Control in your browser. For all other requests, email support@dorado.com with the subject line "Privacy Request."

Verification: Before responding to a request to know, correct, or delete, we will verify your identity by matching the information you provide (such as your email address, phone number, or order details) to information we already have. Opt-out requests do not require verification.

Authorized agents: You may use an authorized agent to submit a request on your behalf. We may require written, signed permission from you and may ask you to verify your identity directly with us.

Appeals: If we decline your request, you may appeal by replying to our decision with the subject line "Privacy Appeal." We will respond within the time required by law. If you are not satisfied with our response, you may contact your state Attorney General.

 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

CALIFORNIA PRIVACY NOTICE

This section applies to California residents and describes our practices over the past 12 months.

Categories of personal information we collect:
- Identifiers, such as your name, postal address, email address, phone number, IP address, and cookie or device identifiers.
- Customer records, such as your name, address, phone number, and payment information.
- Commercial information, such as products you purchased or viewed and your order history.
- Internet or other electronic network activity, such as pages you view, including searches you run on the Site, referring websites, and how you interact with the Site.
- Approximate geolocation, derived from your IP address.

- Audio, electronic, visual, or similar information, such as photos and personalization text you submit for custom pieces.

- Inferences, such as your shopping preferences.

Sources: We collect this information directly from you, automatically from your device when you use the Site, and from our service providers.

Purposes: We use this information for the purposes described in "How Do We Use Your Personal Information?" above, including fulfilling orders, communicating with you, preventing fraud, improving the Site, and advertising.

Disclosures for a business purpose: We disclose each category above to service providers that help us run our business, including our e-commerce platform, payment processors, manufacturing, fulfillment and shipping partners, customer service tools, and email and SMS providers.

Sale and sharing: In the past 12 months, we have sold or shared identifiers (such as IP address and cookie or device identifiers), commercial information, internet or other electronic network activity, and approximate geolocation with advertising and analytics partners for targeted advertising and measurement. We do not sell or share customer records, photos, personalization text, or inferences. Service providers that help us run and improve the Site, including session recording tools, may process personalization text on our behalf.

You can opt out at any time using the "Your privacy choices" link in our website footer or by enabling Global Privacy Control in your browser.

Sensitive personal information: We do not use or disclose sensitive personal information for any purpose that would give you the right to limit its use under California law.

FINANCIAL INCENTIVES

We may offer discounts, special offers, or rewards when you sign up for our email or text messages or join a rewards or loyalty program. To participate, you provide personal information such as your name, email address, phone number, and purchase history. Participation is optional. You can opt in through the sign-up form or program page and withdraw at any time by unsubscribing or by contacting support@dorado.com. We estimate the value of your personal information to be approximately equal to the value of the offer or reward provided, based on the expenses we incur to offer the program and the revenue we reasonably expect from marketing to participants.

DATA SECURITY
We take reasonable administrative, technical, and physical measures to protect your personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

DATA RETENTION
We keep personal information for as long as you remain our customer or subscriber, or until you ask us to delete it, because we use it to support your orders, returns, exchanges, and customer service, to send you marketing you have agreed to receive, and to meet our tax, accounting, and legal obligations. Device Information, cookies, and similar data are kept for as long as needed for analytics, security, and advertising measurement, subject to the expiration settings of each cookie or technology. When you ask us to delete your information, we will delete it unless we need to keep it to complete a transaction, meet a legal obligation, or as otherwise permitted by law.

MARKETING CONSENT
By opting into our SMS marketing, you agree to receive recurring automated marketing and informational text (e.g., SMS and MMS) messages from Dorado.com, including text messages that may be sent using an automatic telephone dialing system, to the telephone number provided. Consent to receive automated marketing text messages is not a condition of any purchase. Msg & Data rates may apply. Message frequency will vary. Dorado.com reserves the right to alter the frequency of messages sent at any time, so as to increase or decrease the total number of sent messages. Dorado.com also reserves the right to change the shortcode or phone number from which messages are sent and we will notify you when we make changes.
By subscribing to our marketing communications (including email and SMS), you agree to receive marketing and informational messages. You can unsubscribe at any time by following the unsubscribe instructions in these communications.

You can unsubscribe from receiving text messages at any time by replying STOP to any message you receive. For help, reply HELP to any message you receive or contact us at support@dorado.com. You understand and agree that attempting to opt out by any means other than texting the opt-out commands above is not a reasonable means of opting out.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

CHILDREN’S PRIVACY
Our Site and Services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will delete it promptly. Parents or guardians who believe their child has provided us with personal data may contact us at support@dorado.com. We do not knowingly sell or share the personal information of consumers under 16 years of age.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@dorado.com